Marketing Basics lunch and learn talk in India

Welcome to an enchanting session on the art of storytelling, set against the backdrop of India’s rich cultural tapestry! Picture yourself amidst the bustling bazaars of Jaipur, the tranquil ghats of Varanasi, or the lush tea plantations of Darjeeling – wherever you may be, storytelling is deeply ingrained in the fabric of Indian life. Today, we gather not only to savour the flavours of Indian cuisine but also to delve into the transformative power of storytelling. As the aroma of spices fills the air and the sounds of traditional instruments echo in the distance, let us embark on a journey of imagination, connection, and cultural celebration.

In a land steeped in mythology, folklore, and ancient wisdom, storytelling is more than just an art – it is a cherished tradition passed down through generations. From the epic tales of the Mahabharata and Ramayana to the colourful folk stories of Panchatantra and Jataka, India’s storytelling heritage is as diverse as its landscapes. Join us as we explore the intricacies of being a good storyteller, from crafting compelling narratives to captivating audiences with the power of words. Together, let us honour the rich storytelling traditions of India and embark on a journey of creativity, inspiration, and shared storytelling magic.

Talk Objectives:

  1. Understanding Marketing Fundamentals:
    Provide participants with a clear understanding of the basic principles and concepts of marketing.
  2. Exploring Market Research Techniques:
    Introduce various market research methods and tools to gather insights into consumer behaviour, preferences, and market trends.
  3. Understanding Target Market Segmentation:
    Learn how to segment target markets based on demographic, geographic, psychographic, and behavioural factors.
  4. Developing Effective Positioning Strategies:
    Explore strategies for positioning products or services in the minds of consumers to differentiate them from competitors.
  5. Creating Compelling Marketing Messages:
    Learn how to craft persuasive marketing messages that resonate with target audiences and communicate unique value propositions.
  6. Utilizing Various Marketing Channels:
    Discover different marketing channels, including digital, social media, traditional, and experiential, and how to leverage them effectively.
  7. Understanding the Marketing Mix:
    Explore the elements of the marketing mix (product, price, place, and promotion) and how they interact to influence consumer buying behaviour.
  8. Measuring Marketing Performance:
    Learn how to set marketing objectives, track key performance indicators (KPIs), and evaluate the effectiveness of marketing campaigns.
  9. Adapting Marketing Strategies to the Indian Market:
    Understand the unique cultural, social, and economic factors that influence consumer behaviour in India and tailor marketing strategies accordingly.
  10. Applying Ethical and Responsible Marketing Practices:
    Emphasize the importance of ethical considerations and social responsibility in marketing and how they contribute to long-term success and brand reputation.

Don’t miss out on the opportunity to enhance your marketing knowledge and skills by participating in our “Marketing Basics” Lunch and Learn Talk in India. Reserve your spot now to gain valuable insights, practical strategies, and actionable tips from industry experts.

Join us as we explore the fundamental principles of marketing and how they can be applied to drive business success in the dynamic Indian market. Take the first step towards unlocking your marketing potential and sign up today to secure your place at this informative and engaging session.

More Information:

Duration: 60 minutes

Fees: $1299.97  USD 679.97

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If you would like to register for this talk, fill out the registration form below.

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